"speak the language of the self as their native tongue. The individual has always come first, and feeling good about yourself has always been a primary virtue. Generation Me's expectations are highly optimistic: They expect to go to college, to make lots of money, and perhaps even to be famous. Yet this generation enters a world in which college admissions are increasingly competitive, good jobs are hard to find and harder to keep, and basic necessities like housing and health care have skyrocked in price.
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